Making People Care Since 2006

“

Erin has the total package - excellent copywriting, strategic insight, and interpersonal skills - to help grow businesses.

— Stephan Lypinski Jr., Head of Marketing at Bullseye Software

“

Kick-ass is the first word that comes to mind - a highly imaginative writer who is never lost for new ideas that people love.

— Carol Staubi, Principal at Digitalwitt Agency

I've spent two decades helping organizations articulate their relevance.

SELECT PROJECTS

Click thumbnails below

Women-Led NFT Org Raises $4.4mn to Develop Web3 IP

Azuca Celebrates #214 Ranking on the Inc. 5000

Award-Winning Behavioral Health Ecosystem Branding

De-Stigmatizing Hair Loss to Grow Men's Brand Love

Accelerating App Adoption With Direct Engagement

EAP Promotes Businesses to 'Life-Changing Employers'

Taking D2C Retailer Dalix From Incognito to Iconic

Helping a Disruptive Startup Build Trust in Healthcare

Positioning and Identity for a Fries-Only Restaurant

SKILLS + EXPERIENCE

Brand Strategy, Storytelling, and Experiences

Marketing, Media, Content, and Partnership Strategy

SEM Campaigns and SEO-Aligned Editorial Copywriting

Positioning, Architecture, and Naming Systems

Brand Identities and Marketing Campaigns

Social Media Advertising and Organic Community-Building

Fundraising, Sell-Side, and Partnership Pitches

Rebranding, M&A Integration, and Transitional Strategy

Product, Point of Sale, and Touchpoint Optimization

Brand Purpose, Values, Vision, and Mission Alignment

Opportunity Analysis and Competitive Strategy

Thought Leadership, White Papers, and Ghostwriting

Resonate with the right people.
Activate communities.
Catalyze culture.